Tukaho is a pet wellness brand dedicated to simple, nutritious freeze-dried treats—like beef liver, peanut butter, chicken, and quail eggs—crafted in FDA-approved facilities. Founded by Kristy and Dave after personal experiences with cancer, Tukaho’s mission is to strengthen the bond between pets and their owners through wholesome, high-protein snacks. Their audience? Pet owners who consider their four-legged friends family and want only the healthiest, cleanest ingredients.
When your product has a powerful origin story, you want to share it far and wide. But finding the right influencers—those who genuinely connect with your brand values—can be daunting:
Kristy and Dave wanted to share Tukaho’s story to drive awareness of their brand and meaningful relationships with influencers.
But the manual, time-consuming nature of influencer hunting left them feeling stuck—and spreadsheets couldn’t capture the emotional appeal of their story.
Enter Social Gems, an AI-driven platform that goes beyond hashtags to discover like-minded influencers. Here’s how it helped Tukaho achieve remarkable engagement:
Rather than relying solely on keywords, Social Gems’ AI recommendation system found micro and mid-tier creators passionate about pet nutrition and holistic health.
These influencers weren’t on the usual “pet influencer” lists—making them a high-potential, low-competition audience for Tukaho.