<aside>
Incremental Revenue
</aside>
<aside>
Products shipped
</aside>
<aside>
UGC Collected
</aside>
KillSwitch by Switch Supplements isn’t your average sleep aid.
It’s a sugar-free, hot cocoa-flavored beverage that uses magnesium glycinate, GABA, L-theanine, tart cherry, and theobroma cacao instead of synthetic melatonin.
Health-conscious individuals, from busy professionals to fitness enthusiasts, have quickly fallen in love with its natural approach to deep, restorative sleep—without compromising on taste.
But even a product this good can get lost in the noise without the right marketing approach.
Like many emerging brands, KillSwitch struggled with the reality of influencer outreach at scale.
Manually DM’ing dozens of potential creators every day risked Instagram suspension.
Spreadsheets became unwieldy, and follow-ups slipped through the cracks.
They needed a cost-effective way to reach highly relevant influencers—think biohackers, fitness influencers, wellness coaches, and sleep experts—while keeping communication personal and on-brand.
Enter Social Gems, an AI-powered platform that finds, contacts, and activates thousands of pre-vetted influencers for you.
In just four months, KillSwitch leveraged Social Gems to: